Tuesday, March 9, 2010

Updates on Social Media From Weeks Ago

Phishing Attacks. 80 Million Users. 400,000 views Live Stream. Building Trust.

A Twitter Phishing attack spread by direct message. Twitter use by businesses has grown exponentially. If a phishing attack disables an account it could lead to a decrease in followers, since it's said to tweet often.

It's not a surprise that Farmville achieves 80 million uses If you think about it, during the past year how many of you have walked into the library and seeing Farmville being played on Facebook? What surprises me is that Farmville has such an appeal to college kids. Guys and girls play the game too.

Alice in Wonderland Live Stream Attracts 400,000 Viewers This shows democracy and the free market economy thriving on the web. MySpace is differentiating itself from Facebook

The most insightful article goes like this: The Science of building Trust with Social Media

A few points on building trust:

Responsiveness is key because it shows you are active and you check your email often. It shows a sign of responsibility with your communication habits.

Video proves best way to build trust. In video your nonverbal and verbal communication is shown. Reflecting both gains credibility, and is more intimate with the audience than just having a voice or reading blog posts.

An interesting point was brought up. It questioned why Facebook didn’t use video to respond to privacy changes.
It surprises me too. Facebook = social media giant. Why wouldn't they build trust the best way in their industry?


Pondering question, Is building trust and relationships on-line an art or a science? A science because it is the study of human communication - OR - An art because people are in experimentation mode with the best ways to use Social Media?


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